Notes
What actually works, and what doesn't.
Short pieces on ads, video, and follow-up for contractors in Tampa Bay. No listicles, no "10 tips." Written by the person who runs the campaigns.
Facebook ad budget for contractors: how to work out your monthly number
Set a Facebook ad budget for contractors by working back from the jobs you need, then check it against Meta's learning phase and Tampa Bay's busy season.
Read it
Google Business Profile vs website: what an emergency contractor actually needs
Google Business Profile vs website for Florida roofers, plumbers and HVAC: which one books the midnight emergency call and which one wins the big job.
September 29, 2026
Visual SEO for home service companies: why your job photos matter more in 2027
Google Search Console now reports on Lens and image-based search. Why contractors should treat job photos as assets, and how to build a photo system.
September 28, 2026
Florida roofing advertising rules: what your insurance-claim ads have to say before they run
Florida roofing advertising rules for insurance-claim ads: the disclaimer 489.147 requires, what you can't offer, and how to run ads that stay legal.
September 25, 2026
Video ads for home service businesses in Florida: how many you need and what each one has to do
Video ads for home service businesses in Florida: how many you need, what each one has to do, and how to tell which ones are actually working.
September 22, 2026
Pool builder video ads: what to film when the backyard doesn't exist yet
Pool builder video ads work because the product is imaginary until it isn't. What to film at each stage of a Tampa Bay build, and when to run it.
September 22, 2026
Google Business Profile for contractors: the Florida settings that decide who shows up
Google Business Profile for contractors in Florida: the service-area settings, categories and photo habits that decide whether you show up in the map pack.
September 22, 2026
Instagram Reels for contractors: what's already worth filming on your job site
Instagram Reels for contractors, from a Tampa Bay crew's point of view: what to film on the jobs you already run, what it does, and when to skip it.
September 18, 2026
Florida contractors losing jobs this fall — and why it happens before the estimate
Florida contractors losing jobs this fall usually lost them days before the estimate. Here is where the decision happens, and what video actually fixes.
September 15, 2026
The contractor growth system: going from referrals to a full pipeline in Florida
Referrals stall without warning. Here is the contractor growth system Florida crews use to build a pipeline they control, and what to build first.
September 11, 2026
Real estate photography in Tampa Bay: what actually moves a listing now
What real estate photography in Tampa Bay should include, what drone rules apply, and how to vet a photographer in a market where sellers outnumber buyers.
September 8, 2026
Local SEO vs paid ads for Florida home service contractors: which one do you fund first?
Local SEO vs paid ads for Florida home service contractors: what each one costs, how fast each pays back, and which one to fund first. Tampa Bay breakdown.
September 1, 2026
Small business marketing in Clearwater, FL: what actually works here
A Clearwater owner's guide to what actually moves the needle in Pinellas — the local calendar, what to spend, and the channels worth skipping.
August 25, 2026
How to get more plumbing leads — and why more isn't the goal
Most plumbers asking for more leads already get enough calls. The problem is what kind. Here's how to change the mix rather than the volume.
August 23, 2026
Facebook ads for roofers: why most of them fail before the money is spent
Nobody scrolls Facebook looking for a roofer. That single fact decides whether your ads work — and it's the one most roofing campaigns are built to ignore.
August 20, 2026
Video marketing for contractors: one shoot day, thirty days of content
Most contractors picture a commercial. The version that works is closer to documentation — and you stand in front of it daily.
August 19, 2026Lead generation for pool builders: the six-month problem nobody plans for
A pool is a six-month decision. Most builders market it like an impulse buy — and lose deals to whoever stayed visible.
August 19, 2026
Google Ads for electricians: which searches are worth paying for
Electrical has a high-value search sitting next to expensive noise. Knowing the difference is most of the job.
August 19, 2026Choosing an ad agency in St. Pete: what to ask before you sign
Most agency pitches sound identical. These are the questions that separate who'll do the work from who'll resell it.
August 19, 2026
The right time to start marketing is when you're too busy to think about it
Every contractor starts marketing when the phone goes quiet. That's the one time of year it can't work — and here's the math on why.
August 14, 2026Why your Facebook ads brought you price shoppers
If your last round of Facebook ads produced tire-kickers and dead numbers, the targeting almost certainly wasn't the problem. Here's what was.
August 11, 2026