Notes

What actually works, and what doesn't.

Short pieces on ads, video, and follow-up for contractors in Tampa Bay. No listicles, no "10 tips." Written by the person who runs the campaigns.

The right time to start marketing is when you're too busy to think about it

Every contractor starts marketing when the phone goes quiet. That's the one time of year it can't work — and here's the math on why.

If your last round of Facebook ads produced tire-kickers and dead numbers, the targeting almost certainly wasn't the problem. Here's what was.