Meta Ads · Facebook & Instagram · Tampa Bay
Meta's algorithm finds your buyer either way. What it can't do is make a boring ad work. We shoot original video of your crew, your trucks, and your actual jobs — then build the landing page, the testing, and the follow-up behind it.
What went wrong last time
Most contractors who've run Facebook ads before have the same story. An agency took some phone photos, wrote a "Get a Free Quote" headline, pointed it at homeowners 35–65 within 25 miles, and the leads that came in were price shoppers or nobody at all.
That's not a targeting failure. Targeting is mostly automated now. That's a creative failure— and creative is the one thing most ad agencies don't actually make.
Why Meta
LSA, Google Ads, and SEO all fish in the same pond: people who are already searching. In a market the size of Clearwater that's a few hundred people a month, and every contractor in town is bidding on the same ones.
Meta reaches the people who haven't started looking yet. On one recent roofing campaign that was 83,195 people for under $900. Nobody is going to beat that on cost.
The catch is that Meta only works if the creative earns attention. Search ads work even when they're boring, because the intent is already there. On Meta, a bad ad just doesn't get watched. That's why most contractors have tried it and quit — and it's why the whole process below exists.
This isn't an argument against the others. LSA converts beautifully when it fires, and SEO compounds forever. But LSA only reaches someone at the exact moment they search, and SEO won't pay you back this quarter. Meta is what fills the gap — and it's what makes the other two cheaper, because people who've seen your video convert better everywhere else.
The Process
This is the whole system — research through follow-up. Most of what breaks a contractor's Facebook ads happens in the steps nobody talks about.
We study your market before we touch a camera.
We pull the ads your competitors are running right now, break down what's working and what's lazy, and find the gap. Then we define the offer and the angles worth shooting.
Most agencies start with "send us your logo and a few photos."
Nothing gets improvised on shoot day.
Every reel is scripted to a specific hook. Shot list built in advance. You know what you're saying and where you're standing before we show up.
Most agencies hand you a camera and hope.
We show up and shoot.
Half a day on site. Your crew, your trucks, your actual work. And not just the finished pool — dig day, the forming, the concrete, the tile going in. Process content is what makes a premium buyer trust you.
Most agencies license stock footage of someone else's job site.
One shoot day becomes eight reels.
Multiple formats per concept — testimonial cut, fast-paced build reel, a guard-down humor angle. Captions burned in. Sized for Feed, Reels, and Stories.
Most agencies deliver one video and call it a campaign.
The ad's job is the click. The page's job is the lead.
Purpose-built landing page — not your homepage. One offer, one action, no navigation to wander off into. Built to match the ad so nobody feels bait-and-switched, and loaded fast enough that a guy on a job site with two bars doesn't bounce.
Most agencies point paid traffic at a homepage and blame the ad when it doesn't convert.
The part most accounts quietly get wrong.
Pixel and Conversions API wired correctly. The right optimization event — not "landing page view." Campaign structure that gives the algorithm enough volume to learn, and a budget split that doesn't strangle it in week one.
Targeting is largely solved. Tracking and offer are what break accounts, and they're what nobody checks.
We find the winner, then we feed it.
Structured tests, one variable at a time — hook against hook, format against format, offer against offer. Losers get killed early. Winners get budget. Because we shoot volume, there's always something new in the queue.
An agency with one video has nothing to test. Testing isn't a tactic you add — it's only possible if you're producing.
A lead nobody calls back is just an expense.
Every form fill fires an instant text and email — to the lead and to you. The lead lands in your CRM with an automated nurture sequence behind it, so the ones who aren't ready today don't evaporate. And everyone who watched your video becomes a retargeting audience.
That last one only exists if someone makes video. An agency that doesn't shoot has a permanently smaller warm pool.
The Creative Criteria
Every concept we shoot gets run against a checklist before it goes live. This is part of it.
+ more criteria every concept gets checked against.
We walk clients through the full list. It's most of what separates an ad that works from an ad that gets scrolled past.
Book a CallThe objection
Heard it on almost every first call. It has never once killed a campaign.
Owner-on-camera outperforms everything else — people buy from the person who'll be running the job. We direct you through it and cut around the takes that don't land. Most owners are fine by the second shoot.
A tech or project manager who's good with people works nearly as well. We coach them up on the day.
If nobody at the company wants to be on camera, we bring someone in. Your work is still the star.
Owner-first is what we push for, because it works. But there's a version of this that fits whatever you're comfortable with.
Case study
A Clearwater-area roofing company with solid work and almost no paid presence. They'd been relying on referrals and the occasional search lead, and had never run video.
Every competitor in the market was running the same thing — stock photos of finished roofs and a "Free Inspection" headline. Nobody was showing the actual work, which left the whole trust angle wide open.
A half day on an active tear-off. Owner on camera walking through what he looks for on a roof, plus the crew working, decking going down, and the finished product.
Multiple hooks against the same body, cut for Feed, Reels, and Stories, pointed at a purpose-built landing page with a single action. Pixel and Conversions API wired to the form, not to page views.
For under $900, more people saw this roofer's work than the entire population of Clearwater.
What's included
Pricing & terms
Management retainer
Production, landing page, management, testing, and automation included. Ad spend is separate and paid directly to Meta.
Book a CallAd spend — paid to Meta
$2,500 recommended
Below $1,500 there isn't enough conversion data for the algorithm to optimize on, and you end up paying for a learning phase that never ends.
Month one is research, ad account and Business Manager build, pixel and Conversions API install, landing page, and the first shoot. The setup fee covers work that only happens once. Commit longer and we waive it.
| Term | Setup fee |
|---|---|
| Month-to-month | $900 |
| 6-month | $600 |
| 12-month | Waived |
You own everything. Ad account, Business Manager, landing page, and every second of footage we shoot. If we part ways, it all stays with you.
Pairs well with
Fit
FAQ
Get Started
Fifteen minutes. We'll pull your competitors' current ads, look at what you're running now, and tell you what we'd shoot. No pitch if it isn't a fit.
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Call or text
(727) 205-6861
info@getjuicedmedia.com
Response time
Same business day
You'll hear from Ryan directly, not an account manager.