Home Builders · General Contractors
Marketing for home builders & GCs in Tampa Bay
You build homes people keep for thirty years.
Then you post one photo of the kitchen.
The slab got poured. Nobody saw it.
The framing went up. Nobody saw it.
The family got their keys. Nobody filmed it.
A nine-month story, told in one picture.
5.0 on Google from 75+ reviews · Based in Clearwater · We shoot on your sites ourselves
Most builders only ever post the finished home. We shoot the pour, the keys, and everything in between. (Two different projects, both shot by us.)
Who this is for
Two kinds of builder. Same problem.
Home builders
Custom, semi-custom, spec and build-on-your-lot. Your buyer takes months to decide and checks you out long before they call.
- Film every stage of the build, not just the finished home
- Floor plans, communities and on-your-lot pages that sell
- Meta ads that stay in front of the buyer for the whole decision
- Google Search on the terms buyers use when they are ready
General contractors
Design-build, additions, whole-home remodels, elevated rebuilds, ADUs and commercial build-outs. More job types, shorter decisions, and homeowners who search on Google first.
- Google LSA for remodel and addition searches
- Before-and-after and process content homeowners trust
- A site with a page for every service and city you work
- Instant reply and follow-up on every quote request
What we do
Content, ads, websites, SEO. One team.
Take one piece or all of it. The footage we shoot feeds the ads, the website and your social, so nothing gets made twice.
Build-story content
We film the build, not just the finished kitchen. Lot clearing, slab, framing, walkthroughs with you on camera, closing day. One shoot day becomes a month of posts.
The cheapest way to look like the obvious choice before a buyer ever calls.
More on build-story contentMeta ads
Run the build-story footage as ads, then follow everyone who watched it for months. A custom home is a long decision, and this keeps you in front of the buyer the whole time.
Built for long decisions. Works best once there is real footage to run.
More on meta adsGoogle LSA + Search
Local Services Ads cover general contracting and remodeling, so GCs doing additions and remodels can show up at the very top with the Google badge. New-home buyers search differently, so builders get Google Search campaigns on build-on-your-lot terms instead.
We will tell you straight if LSA is the wrong tool for your business.
More on google lsa + searchWebsites + SEO
Floor plans, communities, a build-on-your-lot page, your process and a page for every city you actually build in. Fast, built for phones, and wired so every form goes straight into your CRM.
Most builder sites we audit are a portfolio with a phone number. They should be a sales tool.
More on websites + seoSpeed-to-lead CRM
Every inquiry gets an instant text and email reply, lands in one pipeline, and gets followed up until it is a yes or a no. Nothing sits in an inbox until Monday.
A buyer who waits two days for a reply calls the next builder.
More on speed-to-lead crmWork we have done
Builders, pools and the homes they sit in.
General contractor · Design-build · Odessa
Keystone Construction Contractors
A design-build GC doing custom homes, additions and remodels across Tampa Bay. We built their new website, set up a speed-to-lead CRM so every inquiry gets answered right away, and run an ongoing organic content program shot on their own job sites.
- New website
- Speed-to-lead CRM
- Ongoing organic content
Content we shot for Keystone
The designer walks you through it
A whole-kitchen remodel, before and after, told on camera by the interior designer who worked on it. A real person recommending the builder by name does more than any caption you could write. Hit play, sound on.
Pool builder · New builds + backyards
LIV Pools
We film LIV's new pool builds and finished backyards: the pool, the hardscape, the outdoor living space around it.
Here's why that matters to a home builder. Your buyer is about to spend months looking at pools, pavers and lanais too. The builder whose feed shows the whole lifestyle, not just the floor plan, is the one they remember.
Finished home · Bayshore Blvd NE, St. Petersburg
One home, every format
Photos for the website and the listing, a cinematic vertical reel for Instagram and Facebook ads, all from one shoot day. It's what your spec homes, model homes and finished customs need, from the people who will also film them going up.
Join the JUICED Network
You don't just get a marketing team. You get a bench.
Every JUICED client joins the JUICED Network, a hub of the Tampa Bay trades we work with. Members help each other out and send each other referrals.
For a builder, that means trusted trades a phone call away, and homeowners who were already talking to a roofer, a pool builder or a designer you know before they ever found you.
- Roofers
- Pool builders
- Plumbers
- HVAC
- Landscapers
- Interior designers
- Painters
- Home builders & GCs
Free audit + strategy plan
Find out where your next build is coming from.
We look at your Google presence, your website, your content and your local competitors, then hand you a one-page plan. Free. No contract, no pitch deck.
- 01
Google presence
Where you show up when someone searches “custom home builder” or “general contractor” in the cities you build in, and who is ahead of you.
- 02
Website teardown
Speed, phones, forms, and whether a buyer can find your floor plans, process and price range without calling.
- 03
Content + social
What you are posting, what your competitors are posting, and the build-story moments you are missing.
- 04
Ad check
Which builders in your area are paying for Google and Meta ads right now, and what they are saying.
- 05
Your 90-day plan
One page. What we would do first, second and third, and what we would skip.
Where we work
Seven counties. Including the ones still being built.
Not just Tampa and St. Pete. Most new homes around here go up in the places most agencies never drive to.
Pinellas County
Almost no raw land left. The work is teardowns, infill lots and elevated rebuilds after the 2024 storms.
Growth + rebuild areas
Shore Acres · Snell Isle · Treasure Island · Madeira Beach · St. Pete Beach · Gulfport
Also
Clearwater · St. Petersburg · Dunedin · Palm Harbor · Tarpon Springs · Belleair · Seminole · Safety Harbor
Hillsborough County
Luxury infill in South Tampa, acreage builds in Odessa and Lutz, and the South Shore still growing fast.
Growth + rebuild areas
Riverview · Apollo Beach · Ruskin · Wimauma · Lithia · Plant City
Also
South Tampa · Seminole Heights · Westchase · Odessa · Lutz · Brandon · Valrico
Pasco County
Where Tampa's growth went. On-your-lot builders compete with every national builder's model home.
Growth + rebuild areas
Wesley Chapel · Land O' Lakes · Zephyrhills · San Antonio · Dade City
Also
Trinity · New Port Richey · Hudson · Odessa (Pasco side)
Hernando County
Affordable lots, buyers moving up from Pasco, and a market most agencies never drive to.
Growth + rebuild areas
Spring Hill · Brooksville · Weeki Wachee · Royal Highlands · Ridge Manor
Also
Hernando Beach
Manatee County
Parrish and Lakewood Ranch are filling up. Island rebuilds on Anna Maria are a market of their own.
Growth + rebuild areas
Parrish · Lakewood Ranch · Myakka City · Palmetto · Ellenton
Also
Bradenton · Anna Maria · Holmes Beach
Sarasota County
Waterfront luxury up north, lot-and-build volume in North Port and Venice.
Growth + rebuild areas
North Port · Venice · Nokomis · Osprey · Englewood
Also
Sarasota · Siesta Key · Longboat Key · Bird Key
Polk County
Lakefront custom homes and fast-growing I-4 corridor towns between Tampa and Orlando.
Growth + rebuild areas
Davenport · Haines City · Auburndale · Lake Wales
Also
Lakeland · Winter Haven · Bartow
What clients say
Real reviews from our Google Business Profile. Click through and read all of them.
“Working with juiced media has been an absolute game-changer. Every project feels incredibly collaborative, and they have an amazing ability to take a vision, refine it, and bring it to life in ways that exceed expectations.”
Grace Gelazin
Google review
Straight answers
Questions builders ask us
Is the audit actually free?
Yes. You get a recorded walkthrough, a one-page 90-day plan and a strategy call to go through it together. That is the only free part. If you want us to do the work, we will talk about it. If you want to take the plan and run it yourself, that is fine too.
Do you work with production builders?
Mostly no. The national builders run marketing in-house. We work with custom, semi-custom, spec and on-your-lot builders, and general contractors, where the owner still makes the marketing call.
Can a home builder run Google Local Services Ads?
LSA covers general contracting and remodeling, so it fits GCs doing additions and remodels. For new-home builders, Google Search campaigns on build-on-your-lot terms and Meta ads built on real build footage usually do the job better. We will tell you which one fits.
Do you have SEO and ad results for builders?
Not yet for builders, and we will not pretend otherwise. Our builder work so far is websites, speed-to-lead CRM and content. Our SEO results are in roofing: Coastal Brothers Roofing went from unranked to #1 for Odessa and Lutz roofing in under six months.
How far do you travel to shoot?
All seven counties on this page, from Spring Hill to North Port and out to Lakeland and Winter Haven. We are based in Clearwater and we shoot on your job sites ourselves.
We already have someone posting for us. Why switch?
You might not need to. The audit will show what is working. Usually the gap is not posting more. It is that nobody is filming the build, and nobody is following up the leads it creates.
Free audit + 90-day plan
Get your free builder marketing audit.
Tell us who you are and where you build. We will look at your Google presence, website, content and local competitors, send back a recorded walkthrough and a one-page 90-day plan, then go through it with you on a strategy call.
- Free, with no contract attached
- Covers home builders and general contractors
- Pinellas, Hillsborough, Pasco, Hernando, Manatee, Sarasota and Polk
Send the details and we'll come back the same business day — usually with what we'd actually do.