Electrical
Electrician Marketing in Tampa Bay
A storm gets named and your phone melts.
Generators. Panels. Whole-home surge.
Six weeks of that, maybe eight.
Then January, and it's ceiling fans and outlet swaps.
The panel upgrades that actually pay your year don't come from panic.
They come from people who were already thinking about it in March.
Which means March is when you should have been in front of them.
A real electrical ad we shot
Busy season
May – June (storm prep)
Where it goes quiet
January – March
Typical job value
$1,800 – $4,500
Standard 200-amp panel upgrade in Florida, with larger service upgrades running higher. Generator installs and EV charger work push well past that.
Hurricane prep drives a short, violent spike in generators and panel work from May into June. The rest of the year is built, not given.
Why us for electrical
We're not marketing generalists. We know your trade.
Here's what we already understand about running a electrical business in Tampa Bay, before you have to explain any of it on a call.
- 01
Your year has one violent spike — the six weeks around hurricane prep — and eleven quiet months that you have to build yourself.
- 02
Panel upgrades and generators aren't searched for. Nobody wakes up wanting a 200-amp service. That demand has to be created, which is exactly what paid social is for.
- 03
Everybody's ad says licensed and insured. It's table stakes, and it tells a homeowner nothing about why you.
- 04
Permit and inspection requirements in Pinellas and Hillsborough add friction that customers blame on you, so setting expectations early protects your reviews.
- 05
EV chargers are a growing category that most electricians in this market aren't marketing at all.
- 06
Your best jobs — generators, service upgrades, whole-home surge — are considered purchases with a long think. Whoever's visible during the thinking wins them.
Your year
What we'd be doing, month by month
Electricaldemand in Tampa Bay isn't flat, so the marketing shouldn't be either.
February – April
Build before the spike
Campaigns need 60–90 days. Start here and you're efficient when generator panic starts, instead of paying learning-phase prices during your best weeks.
May – June
Storm prep peak
Generators, panels, surge protection. Short, intense, and the highest-intent window of the year.
July – October
Capture and content
Season continues and jobs are running. Bank footage while there's work to film.
November – January
Considered work
Panel upgrades, EV chargers, remodel electrical. Quieter demand, cheaper attention, and where nurture earns its keep.
The 90-Day Blueprint
Here's exactly what the first 90 days look like.
No mystery, no monthly PDF full of impressions. This is the plan for a electrical business, and it's the same one we'd walk you through on the call.
- 01Days 1–14
Research and shoot
We break down competitor ads — almost all of them say licensed and insured over a stock photo — then shoot what you actually find in people's panels.
- 02Days 15–30
Build and launch
Eight reels built around specific problems, not credentials. Landing page per offer — generator, panel, EV. Tracking wired to booked estimates.
- 03Days 31–60
Test and refine
Hooks tested against each other. Offers separated so generator spend and panel spend aren't competing in the same campaign.
- 04Days 61–90
Scale into season
Winners scale ahead of the storm window, and the retargeting pool built in spring is who you sell to in June.
The maths
30–45% on estimates from paid
Typical close rate
roughly 2–4 estimates per closed upgrade
Leads per closed job
$1,800 – $4,500
Typical job value
A $1,800–$4,500 panel upgrade closes fast; generators and service upgrades run well beyond that. Track booked estimates, not raw leads — the trade converts too well for lead count to mean much.
What we run for electrical
Same system every time, ordered by what actually moves the number in this trade.
Meta Ads
01Panel and generator work is created demand, not searched demand
Captures the storm-season urgency spike
Explaining the work is what earns the higher ticket
Steady baseline between spikes
You own everything.
The ad account, the Business Manager, the landing page, and every second of footage we shoot. Month to month, no annual lock. If we part ways, it all stays with you — including the videos.
The shoot
What we film on a electrical job
Half a day on site. We work around your crew instead of stopping them, and you get eight finished reels out of one visit.
- An open panel — before and after
- Whatever you found in there that shouldn't be
- Generator install, start to finish
- EV charger going in on a real driveway
- Owner explaining one safety thing homeowners miss
- The truck and crew on arrival
Straight answers
What electrical owners usually say first
“We're slammed during storm season anyway.”
For six weeks. The question is January. Panel upgrades that pay your year don't come from panic — they come from people who were already thinking about it in March.
“Is Facebook worth it for electrical?”
For panels, generators, and EV chargers, yes — nobody searches for those. They see it, think about it, and call weeks later. That gap is exactly what retargeting is for.
“Our work isn't visual.”
Open panels are extremely visual, and homeowners are unsettled by them in a useful way. Some of the best-performing contractor content we've shot is a burnt breaker.
“We've tried ads and got tyre-kickers.”
Usually a tracking problem, not an audience one. If the campaign optimises for clicks instead of booked estimates, it will faithfully buy you the cheapest clicks in the county.
Questions we get
- When should we start if we want a strong storm season?
- February or March. Campaigns take 60 to 90 days to get efficient. Starting in May means you're still learning while the spike is happening.
- Everyone's ad says licensed and insured. What do we say instead?
- Something only you can say. What you found in somebody's panel last week, why a whole-home surge protector is cheaper than one lightning event, what a generator install actually looks like. Specific beats credentialed.
- Is Facebook worth it for electrical work?
- For panel upgrades, generators, and EV chargers, yes — nobody wakes up searching for those. They see it, think about it, and call weeks later. That's exactly what paid social plus retargeting is for.
- Do you work with commercial electricians too?
- The video and follow-up systems translate, but the targeting and the offer are different. Worth a conversation rather than a template.
Let's look at your slow season.
Fifteen minutes. We'll pull your competitors' current ads and tell you what we'd shoot.
Book a Call