Roofing
Roofing Marketing in Tampa Bay
June, and you can't answer the phone fast enough.
Storm season does the selling for you.
September's still good.
By February the phone sounds different.
You're bidding repairs to keep crews on.
Watching somebody else's truck in a neighborhood you used to own.
And every year the plan is the same — start marketing when it slows down.
Which is exactly when you can least afford it, and about two months too late.
The work that fills your February gets built in June.
A real roofing ad we shot
Busy season
June – November
Where it goes quiet
February – April
Typical job value
$13,500 – $30,000
Typical full replacement in the Tampa market. At that ticket, one closed job pays for a quarter of marketing — which is why cost per lead matters less than most roofers think.
Storm season carries the phone from June through November. February to April is when the pipeline you did or didn't build shows up.
Why us for roofing
We're not marketing generalists. We know your trade.
Here's what we already understand about running a roofing business in Tampa Bay, before you have to explain any of it on a call.
- 01
Your best months are decided by weather you can't forecast, and your worst months are decided by whether you marketed during the good ones.
- 02
Storm chasers roll into Pinellas after every named system, undercut you by 20%, and are gone before the warranty matters. You lose jobs to companies that won't exist in three years.
- 03
Half your pipeline is insurance work, which means the homeowner isn't really your buyer — the adjuster's assessment is. Ads that ignore that convert badly.
- 04
A retail replacement and an insurance claim are two completely different sales, and most agencies write one ad for both.
- 05
Your crews are the constraint, not your leads. Ten jobs you can't schedule is worse than four you can.
- 06
Tile, shingle, and metal are different buyers at different price points. Most roofing ads pretend they're the same person.
Your year
What we'd be doing, month by month
Roofingdemand in Tampa Bay isn't flat, so the marketing shouldn't be either.
January – March
Build the pipeline
Quietest stretch of the year. Cheapest ad costs, least competition bidding, and enough runway for a campaign to get efficient before June.
April – May
Pre-season positioning
Homeowners start thinking about hurricane season. Inspection and roof-health offers convert well before anyone is panicking.
June – November
Capture and scale
Storm season. Demand does the selling — your job is being the name they already recognise when the shingles come off.
December
Shoot for next year
Jobs are still running and the light is good. Bank the footage that carries February.
The 90-Day Blueprint
Here's exactly what the first 90 days look like.
No mystery, no monthly PDF full of impressions. This is the plan for a roofing business, and it's the same one we'd walk you through on the call.
- 01Days 1–14
Research and shoot
We pull every roofing ad running in your service area, find the gap, then spend a half day on an active job — tear-off, decking, underlayment, the crew working. Real footage, not stock.
- 02Days 15–30
Build and launch
Eight reels cut with different hooks. Landing page built for roofing intent, not your homepage. Pixel and Conversions API wired to actual booked inspections, not form views.
- 03Days 31–60
Test and cut
Hooks run against each other. Losers killed inside a week. Budget consolidates behind whatever's producing inspections at the lowest cost.
- 04Days 61–90
Scale and automate
Winning creative scales. Every lead gets an instant text, and anyone who watched 50% of a video enters a retargeting pool you now own.
The maths
20–30% on inspections booked from paid
Typical close rate
roughly 4–6 leads per closed replacement
Leads per closed job
$13,500 – $30,000
Typical job value
At a $13,500–$30,000 ticket, a closed job covers a quarter of marketing. That's why cost per lead matters far less than roofers think — cost per booked inspection is the number to watch.
What we run for roofing
Same system every time, ordered by what actually moves the number in this trade.
Meta Ads
01Reaches homeowners before they start searching
Captures the emergency searches after a storm
Owns the map pack in your service radius
Answers the lead while you're on a roof
Real numbers
Coastal Brothers Roofing: $896.39 in spend, 2,401 landing page views at $0.37 each, 5+ roofs closed in the first 30 days.
See the dashboardYou own everything.
The ad account, the Business Manager, the landing page, and every second of footage we shoot. Month to month, no annual lock. If we part ways, it all stays with you — including the videos.
The shoot
What we film on a roofing job
Half a day on site. We work around your crew instead of stopping them, and you get eight finished reels out of one visit.
- Tear-off — the moment the old roof comes off
- Decking and any rot you find underneath
- Underlayment and flashing detail
- Crew working, safety gear on
- Drone: before, mid-job, and completed
- Owner or foreman explaining one thing homeowners always get wrong
Straight answers
What roofing owners usually say first
“We already get plenty of leads after a storm.”
Everyone does. The question is February. If your last four Februaries were slow, that's not a demand problem — it's a pipeline that only exists when the weather creates it.
“We've bought roofing leads before. They were garbage.”
Shared leads sold to four companies, usually. These come from your own ads, in your own ad account, and go only to you. Different product entirely.
“Facebook doesn't work for roofing.”
Google reaches the handful searching this week. Facebook reaches the neighbourhood that hasn't looked up yet. One recent campaign put a roofer in front of 83,195 people for under $900.
“I don't have time to be filmed.”
Half a day, once. We work around the crew rather than stopping them, and most of what we shoot is the roof, not you.
Questions we get
- How much should a roofing company spend on Facebook ads?
- We ask for a $1,500/month minimum and recommend $2,500. Below $1,500 there isn't enough conversion data for the algorithm to optimize on, and you end up paying for a learning phase that never finishes.
- Isn't Facebook the wrong place for roofing? Nobody's searching for a roof there.
- That's the point. Google reaches the handful of people searching this week. Facebook and Instagram reach the ones who haven't started looking — and after a storm that's most of the neighborhood. One recent campaign put a roofer in front of 83,195 people for under $900.
- How is this different from buying roofing leads?
- Lead brokers sell the same lead to three or four companies. These leads come from your own ads, in your own ad account, and they only go to you. You own the account, the audiences, and the footage.
- Do I have to be on camera?
- It performs best when the owner is, and we direct you through it. If that's not happening, we'll coach up a foreman or bring in talent. The roof and the crew are the real stars either way.
Let's look at your slow season.
Fifteen minutes. We'll pull your competitors' current ads and tell you what we'd shoot.
Book a Call